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In 1996, the Dietary Guidelines Alliance launched the "It's All About You" campaign. What is this campaign, and why should it interest you as a health and nutrition professional?

• It is a useable, consumer-tested message campaign that translates some of the recommendations of the Dietary Guidelines for Americans into simple, positive ways consumers can integrate these basic health principles into their lives.
• It consists of five core messages designed to motivate consumers into rethinking and positively changing their eating and activity routines.
• Simple, action-orientated tips, which accompany the messages, provide easy and manageable ways for consumers to change their behaviors.
• For a one-page fact sheet on the Alliance, click here.
• For a Dietary Guidelines Alliance Case Study, click here.

It's All About You Nutrition Communicator's Tool Kit Now Available

Purpose: To support nutrition communicators as they help consumers achieve healthy, active lifestyles by providing these professionals a tool that illustrates positive, simple and consistent nutrition and health messages.

Key Facts

• Now available for $19.95 (plus shipping and handling)
• To order
• Built upon the It's All About You campaign messages and based on qualitative research done with consumers and nutrition educators.
• Contains the first-ever Owner's Manual for Your Body
• Contains a Leader's Guide for the nutrition communicator to use with clients and in large group settings
• Contains a high-energy consumer video that brings the campaign concepts to life and shows people how they can adopt healthier lifestyles. Watch the video. (Please note: The video file is very large—not recommended for dial-up connections.)
• To view kit design, click here.