IFIC used qualitative research to help understand the disconnect between what consumers say and what they do regarding diet and nutrition habits. This type of research was also used to develop consumer-tested messages on dietary fat.
Results indicated that consumers wanted less subjective and more specific information on dietary fats. Successful messages must address the negative feelings that consumers feel regarding their food choices and give them ACTIONABLE messages that empower them. Actionable consumer messages can be developed using IFIC’s consumer-based communications approach.
Want to learn more about what messages were tested or the study results? Read the full-text journal article (PDF).
