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Consumer-tested Messages and Tips: An Overview
Based on research, the following are themes incorporated into nutrition messages and tips that resonate best with consumers: Theme | Consumer-tested Messages/Tips | | Be Positive. | - Split an order of fries with a friend.
- Enjoy a single-scoop ice cream cone instead of a double.
| | Keep it Short and Simple. | - Crack open a cookbook and try a new recipe each week.
- Stash packets of instant oatmeal and some juice boxes in your desk.
| | Make it Specific and Manageable. | - Take a brisk 10-minute walk on your lunch break.
| | Provide a “Payoff.” | - Take a brisk 10-minute walk on your lunch break…and you’ll feel good and have more energy, too.
| | Create Just for “Me.” | - Love the taste of whole milk? Balance it out with lower-fat foods such as reduced-fat cheese, low-fat sour cream, or fat-free salad dressing.
| | Talk Food and Fun. | - Try fun snacks such as fresh fruit kabobs dipped in your favorite fruity yogurt, or baked tortilla chips with zesty black bean dip.
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Special Topics in Consumer Messages IFIC used the Marketing Model to develop quantitatively tested consumer messages regarding the following: This process resulted in the creation of consumer-tested messages and specific tips that, in turn, helped put the messages into action. DIETARY FATS Message | Tips | | Foods with fat can fit, moderate don’t eliminate | - Cut down, not out – that could mean smaller servings or less frequency, you make the choice.
- Aim for progress, not perfection – your diet may need small changes, not a total makeover. It doesn’t have to be all or nothing.
- You can eat the foods you love – just don’t overindulge.
- Substitute, don’t subtract – look for ways you can make smart substitutions to trim fat, rather than focusing on foods to avoid entirely.
- A higher fat food has its place – you may want to eat it less often but there’s no need to eliminate it altogether.
- Be choosy – find a way to fit in favorite foods and forego extras.
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Back to top SWEET FOODS AND BEVERAGES | Message | Tips | | You can enjoy sweet foods in moderation as part of a healthy eating plan. | - Share the experience—split dessert with a friend or take half home to enjoy the next day.
- For a snack, fruit-flavored yogurt or chocolate pudding taste great and also provide bone-building calcium, too.
- If you enjoy chocolate, try packing a snack-sized chocolate bar in your well-balanced bag lunch.
| | Most kids love sweets: show them how to enjoy them in moderation. | - Choosing sweet treats in single-serving packages can help manage portion sizes.
- A snack-size treat is a good size for a smaller tummy.
- For younger children, serve up just the right portion with kid-size bowls, cups, and plates.
- Set an example. Order a small to medium soft drink instead of an extra large, and skip the refills.
- Sometimes, allow your child to choose a sweet treat during your weekly shopping trip.
| | Children can enjoy sweet foods and drinks in moderation as part of a healthy eating plan. | - Make meal planning a game: Team up with your children to plan dinners that include at least one fruit and vegetable serving. Help them choose dessert, if you decide to have it.
- Pack your kids a well-balanced lunch that includes their favorite treat.
- Milk and sweetened cereal are a welcoming after-school snack—sweetened or unsweetened, you make the choice.
- Banning sweets can backfire. When you allow kids some sweet treats, they’re less likely to overdo it.
- Chocolate- or strawberry-flavored milk encourages even picky kids to drink up.
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Back to top EATING AND PHYSICAL ACTIVITY: It’s All About You The Dietary Guidelines Alliance…(Comprised of? How did we come up with “It’s All About You”? ) | Message | Tips | | BE REALISTIC: Make small changes over time in what you eat and the level of activity you do. After all, small steps work better than giant leaps. | - Park your car in the farthest spot. You'll walk more and burn extra calories.
- For lower-fat chili or tacos, put cooked ground beef in a strainer and rinse briefly with hot water. Drain well and continue with your recipe.
- To save calories and fat, use a cooking spray instead of oil to sauté foods.
- For a refreshing treat and a calcium boost, snack on fruit-flavored fat-free yogurt.
- Check the vending machine for lower-fat goodies like pretzels, bagels, low-fat yogurt, fresh fruit and skim milk.
- Shopping on the run? Choose products that say "low," "high" or "reduced" on the label — these terms are easy to see and mean what they say.
| | BE ADVENTUROUS: Expand your tastes to enjoy a variety of foods. | - Try a fruit or vegetable you haven't had before. Make it a monthly goal.
- Enjoy a meal at a Thai, Indian or Japanese restaurant.
- Prepare one new recipe each month from a favorite magazine or newspaper article.
- Dig into a different grain: couscous, bulgar, or quinoa, for instance.
- Pick up a food you don't normally buy each time you grocery shop.
- Try imaginative low-fat snacks such as fruit kabobs with low-fat yogurt or air-popped popcorn lightly seasoned with herbs or cheese.
- Strive to eat the number of servings recommended from each of the food groups in the Food Guide Pyramid.
- Choose an entree that is grilled or broiled.
| | BE FLEXIBLE: Go ahead and balance what you eat and the physical activity you do over several days. No need to worry about just one meal or one day. | - Eat a lighter breakfast and lunch to plan for "pizza with the works" for dinner.
- Don't pack on extra pounds on your vacation. Work in plenty of walking, biking, hiking or volleyball to balance out special vacation meals.
- Did you splurge on a "soup to nuts" special occasion meal? No problem. Eat lighter and move more for a few days afterwards.
- If you don't want to give up whole milk, balance it out with lower-fat food choices you like.
- No need to track every food you eat. But, for foods you eat often, check %DV (daily value) column on food labels and balance high fat food choices with low-fat ones.
- Enjoy a quick game of tennis or golf with a friend before dinner.
| | BE SENSIBLE: Enjoy all foods, just don't over do it. | - Slow down! It takes 20 minutes for your brain to send the signal that you've had enough to eat.
- Enjoy your steak twice as much. Eat half in the restaurant and take the rest home to enjoy the next day.
- Have one helping and enjoy every bite.
- Make your ice cream cone a single, not a double dip.
- Add calcium to your daily diet the food label way — 20% DV is an excellent source.
- Serve your snacks on a plate to control the amount you eat rather than eating straight out of the bag.
| | BE ACTIVE: Walk the dog, don't just watch the dog walk. | - Set your goal at 30 minutes of moderate activity most days. In 10-minute increments, it's easy.
- Take a brisk 10-minute walk on your lunch break. You'll feel good and have more energy, too!
- Hop off the bus a few blocks early and walk briskly the rest of the way.
- Keep active around the house: sweep the garage, scrub the floors, vacuum the rugs or trim the shrubs. It all helps you get fit—and the house will look great, too!
- Try a fun new activity! How about ballroom dancing, roller-blading, ice skating or line-dancing?
- Get energized! Take a brisk 10-minute walk in the morning, at lunch and after dinner to total 30 minutes a day.
- Climb the stairs instead of riding the elevator. You'll be more fit without adding additional time to your fitness routine.
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